Synthesis of State DOT Social Media Practices to Support Research, Innovation, and Implementation Across the Research Lifecycle
is documentation among the transportation sector surrounding social media as a
public relations tool for public involvement, public information, real-time
service information, planning, employee recognition, and even entertainment.
Research has come out with various crowdsourcing and analytic processes, for
example mining Twitter data (big data) to conduct natural language processing,
topic modeling and network analysis.
media has become a researcher’s tool (vessel of information) for data gathering
and market research, and a professional opportunity for networking and
technology transfer. As stewards of technology transfer and research
implementation it would be fit to explore interpersonal and knowledge sharing
interactions on social media, such as the “#TRBAM Social Media Interactions
from Transportations Largest Conference” article in the December 2019 Issue or
transfer processes, which possibly incorporate strategic social media communications
plans, are applied by state DOT research programs to share innovations from
applied research projects and communicate their beneficial outcomes on
organizational and social environments, as well as on community quality of
social media is being underutilized at transportation agencies, therefore
restricting opportunities for innovation. Due to the ever-growing body of
evidence and ever-evolving nature of social media, state DOTs would benefit
from a community of practice, which adds to the e-literacy for transportation
agencies and professionals.
is a research need to gather examples of how state DOTs and their adjacent
research communities are applying strategic social media communications
practices at every phase of the research lifecycle. This information would
build DOTs and transportation professionals confidence in leveraging social
media, an innovative and effective tool for research and technology transfer.
The objective of this synthesis is to
document both formal and informal social media practices that State DOTs and
research partners apply across the research lifecycle along with types of data
collected and their uses surrounding these practices.
Social media is commonly used during
the implementation phase of the research lifecycle where social media can help
to communicate the value of research findings, promote key messages, and reach
a public audience. In the research and problem statement development, social
media can be used within the State DOTs and across possible end user markets to
determine needs and preferences of end users of the research.
This research will help establish a
community of practice within research programs at State DOTs on social media to
improve understanding of the various opportunities social media offers across
the research lifecycle.
Information to be gathered includes
(but is not limited to):
· Document the
current state of social media practices in support of transportation research
· Document the rapidly
expanding series of social media methods and strategies that support each phase
of the research lifecycle.
· Create a
framework for cataloging and advancing use of social media.
· Document social
media data analytics and successful case study applications.
procedural guidance examples of how state DOTs and adjacent research
communities (e.g., private sector) implement social media at various stages of
the research lifecycle.
successes and challenges to individual and organizational level social media
communications, including risk and cost benefit analysis.
evidence-based practices from adjacent research communities (e.g., health sector)
to fill gaps in social media applications across various research lifecycle
be collected with mixed methods research, including: a literature review, a
survey of state DOTs, a survey of other transportation research agencies and private
firms, and follow-up interviews with selected agencies/companies for the
development of case examples. Information
gaps of how state DOTs are using social media within the research lifecycle
will be identified, and suggestions for research to address those gaps will be
|Sponsoring Committee:||AJE35, Research and Innovation Management
|RNS Developer:||Gabriella Kolodzy, Texas A&M Transportation Institute|
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Watkins, K.E., and Susan Bregman.(2013). Best Practices for Transportation Agency Use of Social Media. Taylor & Francis Group White Paper. https://www.crcpress.com/Best-Practices-for-Transportation-Agency-Use-of-Social-Media/Bregman-Watkins/p/book/9781466568600
K. Rohan, A. Karner, C. Ross, and Amit Kumar. (2017). Crowdsourced Social Media Monitoring System Development. Georgia Institute of Technology, Center for Quality Growth and Regional Development. http://g92018.eos-intl.net/eLibSQL14_G92018_Documents/16-14.pdf
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|Index Terms:||Research management, Social media, Public relations, Information dissemination, |
Administration and Management|
Data and Information Technology