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Methods to Promote Pavement Management as a Management Tool


Pavement management is an important tool to help agencies keep a long-term perspective when managing assets. It can be used to show impacts of different strategies, estimate needs, set and monitor performance targets, and evaluate changes in design, materials, or construction. But its value to agencies is not always well understood, especially among executives and elected officials with short-term positions. Therefore, what is needed is a public relations campaign that raises the profile of pavement management and communicates the wide-ranging benefits it provides an agency.


There are two specific objectives for the research. First, the research will identify effective ways of promoting pavement management practices internally and externally to an agency. The second objective is developing a marketing/public relations campaign to encourage pavement management activities by an agency.


The research will result in marketing materials that can be used to demonstrate the benefits of pavement management to all stakeholders.


The research will include the following tasks:

  1. Identify various internal and external audiences-considering both marketing and engineering perspectives-affected by pavement management.

  2. Survey practitioners regarding how pavement management is promoted internally and externally.

  3. Identify effective ways of promoting pavement management to garner internal, public, and official buy-in and support.

  4. Develop a marketing/public relations campaign(s) to raise the profile of pavement management activities and their associated benefits to the public, officials, and the practicing agency.

Sponsoring Committee:AKT10, Pavement Management Systems
Research Period:6 - 12 months
Date Posted:04/16/2015
Date Modified:04/30/2015
Index Terms:Asset management, Pavement management systems, Pavement performance, Monitoring, Public relations, Benefits,
Cosponsoring Committees: 
Administration and Management

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