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Methods to Promote Pavement Management as a Management Tool
Pavement management is an important tool to help agencies keep a long-term perspective when managing assets. It can be used to show impacts of different strategies, estimate needs, set and monitor performance targets, and evaluate changes in design, materials, or construction. But its value to agencies is not always well understood, especially among executives and elected officials with short-term positions. Therefore, what is needed is a public relations campaign that raises the profile of pavement management and communicates the wide-ranging benefits it provides an agency.
are two specific objectives for the research. First, the research will
identify effective ways of promoting pavement management practices internally
and externally to an agency. The second objective is developing a
marketing/public relations campaign to encourage pavement management
activities by an agency.
research will result in marketing materials that can be used to demonstrate
the benefits of pavement management to all stakeholders.
research will include the following tasks:
Identify various internal and external audiences-considering both
marketing and engineering perspectives-affected by pavement management.
Survey practitioners regarding how pavement management is promoted
internally and externally.
Identify effective ways of promoting pavement management to garner
internal, public, and official buy-in and support.
Develop a marketing/public relations campaign(s) to raise the profile of
pavement management activities and their associated benefits to the public,
officials, and the practicing agency.
|Sponsoring Committee:||AKT10, Pavement Management Systems
|Research Period:||6 - 12 months|
|Index Terms:||Asset management, Pavement management systems, Pavement performance, Monitoring, Public relations, Benefits, |
Administration and Management
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